- 1.2 millionframes of finished ads every year
- 55 yearsbehind the camera, on commercials and in paid ads, between the three of us
- 15+ peoplewriters, directors, AI producers and media specialists
- 12 countrieswhere our clients are based
From real campaigns.
All work
How a story ad sells.
The ad is 51 seconds long and has six beats. Each one has a specific job: stop the scroll, keep attention, answer a doubt, get the viewer to act. Nothing in it feels like an ad, so people watch it the way they’d watch a scene from real life.
- 00:01Hook“Who’s the hottie?”Stops the scroll · 0–3 sIt opens on a question nobody has answered yet. People want to hear the answer, so they stop scrolling. There’s no logo and no product, because on Meta anything that looks like an ad in the first second gets skipped.
- 00:06Discovery“Twenty pounds.”Result before methodWe show the result first and explain it later. Now the viewer wants to know how she did it, so they keep watching past the first three seconds. Meta notices and shows the ad to more people.
- 00:15A secretSomeone leaves. They start whispering.Pattern break · RetentionSomeone walks out, the music goes down and the two friends lean in. It’s a trick from film: when people on screen start whispering, the audience listens harder. Most ads lose viewers around the middle, and this is where we pull them back in.
- 00:18Proof“I did this quiz.”Product as the answerThe product comes up because her friend asks, not because someone is selling it. Each benefit answers one of her friend’s doubts, the same doubts a real customer would have.
- 00:38Decision“Send me the link.”Self-persuasionNobody tells the viewer to buy anything. The friend makes up her mind, and the viewer tends to follow. People trust a decision they saw someone make more than anything a brand says about itself.
- 00:44Callback“He wasn’t in the plan.”Payoff · CTAThe joke from the first second comes back at the end, and the punchline is “plan”, the same word the product is built on. People rewatch and share an ad with a good ending, and the CTA shows up while they’re still smiling.
We’d rather be on your team
than on your vendor list.
We want to be in your meetings, know your numbers and work as part of your team, not as an agency you send a brief to once a month.
It’s hard to find one person who knows film, editing, advertising, AI and social ads. So we put people from film and television on the same team as people who make AI ads for social media.
We believe that what convinces sells.
The Ad War.
Our own short film. We wrote, directed and produced it in-house.
Watch the film
Everyone uses the same AI tools. The difference is the idea and the plan behind each ad.
How we thinkOur services
All servicesCreative AI video
From the idea and sales strategy to the script, direction and AI production. Ads that tell a story and sell the product.
Meta & Google ads
We plan and run campaigns around your goal, audience and budget.
Analytics
We agree on what counts as a result, check that it’s measured correctly and tell you what to change next.
The people who direct your ad also read its numbers.
- Nenad25 years behind the camera, in television and on commercials.
- Nemanja20 years making commercials for brands around the world.
- AleksandraAlmost 10 years in analytics and paid advertising.
Ways to work with us
Creative only
We make the ads, and your team or media agency runs them.
Full service
We make the ads, run the campaigns and report on the results.
Start with a pilot
The Starter package for one month, at 20% off: 4 original ads and 16 finished videos to test.
One brand · One month · Clear numbers
Book a call