From film sets
to ad feeds.
Paper Plane Media is an AI video advertising studio in Belgrade, Serbia, founded in 2022. People from film and television work in the same room as AI producers and paid social specialists. That’s why our ads are written like stories and run like campaigns.
- Founded
- 2022
- People on the team, plus a network of collaborators
- 15+
- Studio in Serbia, with clients in 12 countries
- Belgrade
- Working languages
- EN · SR
Good ads need two skills that rarely sit in one room.
Brands told us the same thing: it’s hard to find one partner who understands film, editing, advertising, AI and social ads at the same time. Agencies that make beautiful films often don’t read the numbers. Performance teams that read the numbers often can’t make people feel anything.
So we built a studio that does both. Writers and directors from film and television work next to AI producers, editors and paid social specialists, on the same brief and the same weekly schedule.
We believe that what convinces sells. And we let the numbers decide what we make next.
Inside the studio
Story
Concepts, scripts, dialogue and direction. The craft of film and television, applied to short ads for social media.
Production
AI production, editing, sound design and captions, delivered in every format the platforms need.
Performance
Meta and Google campaigns, creative testing and analytics, so each new ad is measured against the one before.
What we believe
- 01What convinces sells.People pay attention to an ad that feels like real life, and the platforms reward ads that hold attention.
- 02Ideas matter more than tools.Everyone has access to the same AI tools. What we bring is the sales angle, the story and a plan for testing.
- 03Numbers decide the next step.Every ad goes out in several versions, and hook rate, click-through rate and cost per purchase tell us what to make next.
People you’ll meet
You’ll meet these three first. Behind them is a team of 15+ writers, directors, AI producers, editors and media specialists.
