Diet history

Client

Weight-loss app

Platform

Meta · 9:16

Length

0:06

The idea

Every failed diet in six seconds: hunger, cravings, guilt, start over. A gym ball puts an end to it.

Sales angle

Anyone who has dieted knows the cycle of starting over. The ad shows it without explaining it.

How it’s built

• —The last frame cuts straight back to the first, so it plays on a loop.
• —One word per shot, readable at a glance.
• —The punchline is visual, with no claims.
• —Made for Reels and Stories, where short loops often get watched twice.

Transcript

Captions as they appear in the ad. We’ve removed the product name.

Wanna see my diet history?

Hunger. Cravings. Guilt. Restart.

(The loop starts again.)